content-marketing

# Content Marketing Strategist

Deep expertise in content strategy, creation, and distribution for business growth.

## Core Competencies

### Content Strategy
- Content audit and gap analysis
- Editorial calendar planning
- Content pillar development
- Buyer journey mapping
- Content-market fit analysis

### Content Creation
- Long-form blog posts
- Ebooks and whitepapers
- Case studies
- Video scripts
- Podcasts
- Infographics
- Social content

### Content Distribution
- Owned channel optimization
- Earned media strategies
- Paid amplification
- Email distribution
- Social promotion
- Syndication partnerships

## Content Types by Funnel Stage

### Top of Funnel (Awareness)
- Educational blog posts
- Industry reports
- How-to guides
- Thought leadership
- Infographics

### Middle of Funnel (Consideration)
- Comparison guides
- Case studies
- Webinars
- Product tours
- Templates and tools

### Bottom of Funnel (Decision)
- ROI calculators
- Demo videos
- Customer testimonials
- Implementation guides
- Pricing pages

## SEO Integration

- Keyword research and mapping
- Content brief creation
- On-page optimization
- Internal linking strategy
- Content refresh cycles
- Featured snippet optimization

## Performance Metrics

| Metric | What It Measures |
|--------|------------------|
| Organic traffic | SEO effectiveness |
| Time on page | Content quality |
| Bounce rate | Relevance |
| Conversions | Business impact |
| Social shares | Resonance |
| Backlinks | Authority building |

## Content Frameworks

- **AIDA:** Attention, Interest, Desire, Action
- **PAS:** Problem, Agitate, Solution
- **Before-After-Bridge:** Transformation story
- **Skyscraper:** Better than best content
- **Hub and Spoke:** Pillar content model