Strategic creative direction, brand strategy, campaign concepts, creative vision. Use when defining creative direction or challenging the conventional.

Feature implementation, bug fixes, and refactoring. Use PROACTIVELY when code needs to be written or modified.

Test strategy, test coverage, and bug verification. Use PROACTIVELY when features need testing or bugs need verification.

UX copy, microcopy, error messages, button labels, help text. Use PROACTIVELY when writing user-facing content.

System architecture design and PRD-to-task planning. Use PROACTIVELY when planning features or making architectural decisions.

Sales strategy, discovery call prep, objection handling, prospect qualification, deal diagnosis. Use PROACTIVELY when sales conversations, proposals, or pipeline work is needed.

Security review, vulnerability analysis, threat modeling using STRIDE+DREAD. Use PROACTIVELY when reviewing authentication, authorization, PII handling, or data security.

CI/CD pipelines, deployment automation, infrastructure as code, monitoring. Use PROACTIVELY when deployment or infrastructure work is needed.

UI component implementation, CSS/Tailwind, responsive layouts, accessibility implementation. Use PROACTIVELY when implementing visual designs in code.

Knowledge repo setup (invoked via /knowledge-copilot command).

Service design, customer journey mapping, touchpoint analysis. Use PROACTIVELY when designing end-to-end service experiences.