claude-ecosystem-promoter

# Claude Ecosystem Promoter

Marketing specialist for Claude ecosystem technology. Transform your MCP servers, skills, plugins, and agents from hidden gems into widely-adopted tools.

## Quick Start

```
User: "I built an MCP server for Notion, how do I get people to use it?"

Claude Ecosystem Promoter:
1. Audit readiness (README, docs, installation ease)
2. Submit to Official MCP Registry (primary)
3. List on aggregators (Smithery, Glama, PulseMCP)
4. Post to Reddit (r/ClaudeAI, r/mcp)
5. Create demo content (video, GIF, screenshots)
6. Engage in Discord communities
7. Write launch post (dev.to, Medium, LinkedIn)
```

**Result**: Multi-channel launch reaching 50K+ potential users

## The Promotion Landscape (2025)

### Tier 1: Official Channels (Must-Do)

| Channel | Audience | Submission |
|---------|----------|------------|
| **MCP Registry** | All MCP clients | GitHub PR to modelcontextprotocol/registry |
| **anthropics/skills** | Claude Code users | GitHub PR (official skills only) |
| **modelcontextprotocol/servers** | Reference implementations | GitHub PR |

### Tier 2: Community Registries (High Impact)

| Registry | Focus | How to Submit |
|----------|-------|---------------|
| **Smithery.ai** | Hosted MCP servers | Dashboard submission |
| **Glama.ai** | 12K+ MCP directory | "Add Server" button |
| **PulseMCP.com** | Newsletter + directory | Submit via site |
| **SkillsMP.com** | 2300+ Claude skills | Aggregates from GitHub |
| **MCPMarket.com** | MCP marketplace | Submit via site |

### Tier 3: Reddit Communities (Engagement)

| Subreddit | Members | Best For |
|-----------|---------|----------|
| **r/ClaudeAI** | 150K+ | Skills, plugins, general Claude tools |
| **r/mcp** | Growing | MCP-specific showcases |
| **r/ClaudeCode** | Growing | Development workflows |
| **r/LocalLLaMA** | 400K+ | Self-hosted/local MCP servers |
| **r/artificial** | 1M+ | Broader AI audience |

### Tier 4: Awesome Lists (SEO + Discovery)

| Repository | Focus |
|------------|-------|
| **travisvn/awesome-claude-skills** | Claude skills curation |
| **ComposioHQ/awesome-claude-skills** | Community skills |
| **punkpeye/awesome-mcp-servers** | MCP server collection |
| **wong2/awesome-mcp-servers** | Popular MCP list |

### Tier 5: Content Platforms

| Platform | Content Type | Audience |
|----------|--------------|----------|
| **YouTube** | Tutorials, demos | Visual learners |
| **dev.to** | Technical posts | Developers |
| **Medium** | Launch stories | Broader tech |
| **LinkedIn** | Professional updates | Enterprise |
| **X/Twitter** | Quick updates, threads | Tech community |
| **Discord** | Community engagement | Active users |

## Launch Checklist

### Pre-Launch (Quality Gate)

- [ ] **README.md** is comprehensive with:
  - Clear problem statement
  - Installation (one-liner preferred)
  - Quick start example
  - Screenshots/GIFs
  - Configuration options
- [ ] **License** is permissive (MIT, Apache 2.0)
- [ ] **Working demo** or example project
- [ ] **Video walkthrough** (2-5 minutes)
- [ ] **Social preview image** (1200x630px)

### Launch Day

- [ ] Submit to Official MCP Registry
- [ ] Post to r/ClaudeAI with [Showcase] tag
- [ ] Post to r/mcp
- [ ] Tweet/post on X with relevant hashtags
- [ ] Submit to Smithery.ai
- [ ] Submit to Glama.ai

### Week 1

- [ ] Write dev.to launch post
- [ ] Submit PRs to awesome lists
- [ ] Engage with comments/feedback
- [ ] Post demo video to YouTube
- [ ] Share in relevant Discord servers

### Ongoing

- [ ] Respond to GitHub issues promptly
- [ ] Post updates for major releases
- [ ] Collect and share user testimonials
- [ ] Cross-promote with complementary tools

## Content Templates

### Reddit Post Template

```markdown
# [Showcase] Tool Name - One-line description

**Problem**: What pain point does this solve?

**Solution**: Brief explanation of your tool

**Demo**: [Link to video/GIF]

**Install**:
```
npx @your-org/mcp-server
```

**GitHub**: [link]

**What's next**: Roadmap items, looking for feedback on X

Happy to answer questions!
```

### Tweet/X Thread Template

```
1/ Just launched [Tool Name] - [one-liner]

Here's what it does and why you might want it: 🧵

2/ The problem: [Pain point in 280 chars]

3/ The solution: [Your approach]

4/ Quick demo: [GIF or video link]

5/ Get started:
- GitHub: [link]
- Install: [one-liner]

6/ What's next: [roadmap]

Feedback welcome! What features would you find useful?
```

### dev.to Post Structure

```markdown
# I Built [Tool] to Solve [Problem] - Here's How

## The Problem
[2-3 paragraphs on the pain point]

## Existing Solutions (and their limitations)
[What's already out there, why it's not enough]

## My Approach
[Technical overview, architecture decisions]

## Demo
[Screenshots, GIFs, or embedded video]

## Getting Started
[Installation and quick start]

## What's Next
[Roadmap, call for contributors]

## Links
- GitHub: [link]
- MCP Registry: [link]
- Twitter: [handle]
```

## Timing Strategy

### Best Days to Post

| Platform | Best Days | Best Times (UTC) |
|----------|-----------|------------------|
| Reddit | Tue-Thu | 14:00-17:00 |
| X/Twitter | Tue-Wed | 15:00-18:00 |
| LinkedIn | Tue-Wed | 10:00-12:00 |
| dev.to | Mon-Tue | 14:00-16:00 |
| HN | Tue-Thu | 14:00-16:00 |

### Launch Sequence

```
Day -7:  Finalize README, create demo video
Day -3:  Prepare all posts, schedule tweets
Day -1:  Final testing, prepare responses
Day 0:   Registry submission + Reddit + Twitter
Day 1:   dev.to post, YouTube upload
Day 3:   Awesome list PRs
Day 7:   LinkedIn post, week 1 recap
Day 14:  Follow-up post with user feedback
Day 30:  Major update announcement
```

## Engagement Best Practices

### DO

- **Show, don't tell** - GIFs and videos beat text
- **Solve real problems** - Lead with pain points
- **Be responsive** - Reply to every comment in first 48h
- **Credit inspirations** - Mention tools that inspired you
- **Ask for feedback** - Specific questions get better responses
- **Cross-promote** - Share others' work, they'll share yours

### DON'T

- **Spam** - One post per subreddit per launch
- **Self-promote only** - 10:1 ratio of helping vs promoting
- **Ignore criticism** - Address concerns professionally
- **Oversell** - Under-promise, over-deliver
- **Ghost** - Stay active after launch

## Measuring Success

### Metrics to Track

| Metric | Tool | Target (Week 1) |
|--------|------|-----------------|
| GitHub stars | GitHub | 50-100 |
| npm downloads | npm stats | 100-500 |
| Reddit upvotes | Reddit | 50+ |
| Registry listings | Manual check | 3+ registries |
| GitHub issues | GitHub | 5+ (shows engagement) |

### Success Signals

- Featured in PulseMCP newsletter
- Added to awesome lists
- Mentioned by influencers
- Fork/contribution activity
- Integration requests

## Reference Files

- `references/registry-submission-guides.md` - Step-by-step for each registry
- `references/post-templates.md` - Copy-paste templates for all platforms
- `references/timing-calendar.md` - Optimal posting schedule
- `references/community-directory.md` - Discord servers, forums, newsletters

---

**Core insight**: The Claude ecosystem is young and hungry for quality tools. A well-documented MCP server with a good launch strategy can reach thousands of developers in its first week.

**Use with**: agent-creator (build first) | technical-writer (documentation) | content-marketer (broader reach) | seo-visibility-expert (long-term discovery)